It has been suggested numerous times in the Etsy forums that Etsy may use “rolling blackouts” to free up space on its’ servers. Etsy has, of course, denied “rolling blackouts.” But then…. who knows how they define that term.
Is this merely a theory? From my own experience, I often had sales coming from geographical clusters. Your experiences? Your thoughts?
This theory was finally addressed today by Administration:
I’m seeing the terms of “rotating shops” and “rolling blackouts” being used to mean a couple of different things. I’ll give you my understanding of the ideas, and then I’ll address that and we’ll see if that’s helpful when coupled with Kellan’s more straightforward post. =)When I see members posting about shops being “rotated” or subjected to “rolling blackouts,” that confers to me the idea that there’s some process that cycles certain shops in and out of visibility to buyers, via some medium – I think search is generally cited the most often with these terms but I could be wrong. Additionally, it’s done in such a way that everyone gets a turn being “on,” but inevitably everybody gets a turn being “off.” Therefore, everyone will be subjected to some time in which they can’t be seen, and some time in which they can.This is not how we operate. We do not have rolling blackouts, we do not rotate shops in and out of search visibility to make room for others so that everyone has time in and out of search visibility.
What we do is we work regularly and constantly on search to make it provide the most relevant results for buyers – those things which best match the terms they provide us and which they will be most likely to buy. Changes that we make to relevancy may make it easier for your shop to be seen in some searches, given how you’re tagging and titling your items. Further changes may make it easier still. They could also make it not as easy, again, depending on the changes.
We cannot be certain which individual sellers are going to benefit or not to any improvements we make to relevancy or any tests that we run on search. We can say that any given seller who is following our policies will have the chance to benefit, and generally they will have their best chance by accurately describing their products as best they can via titles and tags. It remains a core component of our relevancy algorithm.
So, trying new ways to improve relevancy, sticking with some and discarding others, sure. Rotating shops? Rolling blackouts? No.