As always, another tiring article that begins with “Etsy, a website for handmade and vintage goods…”
The interesting tidbit (emphasis added):
The company expects a new revenue line to come out of its business putting Etsy sellers’ products in brick and mortar stores, like Nordstrom Inc., but hasn’t yet figured out that business model, Mr. Dickerson said.
Ummmm….. I know I’m not the sharpest, but wouldn’t you want to figure out the business model before embarking on a project? He must mean he hasn’t yet figured out to get his hands deep enough into these artists’ pockets.
Hehehe. I think this little call-in favor from Etsy to Yahoo backfired. The charming little story (obviously churned out by Etsy PR) on how Etsy, the “top marketplace for vintage and handmade goods” is going to put America back to work is titled: “Etsy: Putting America Back to Work One Knitted Potholder at a Time.” That title is so hilarious hoohoohoo…. even Etsy buddies are poking fun, and Etsy doesn’t get it!! The more the company tries to dig out of that shit hole it jumped into, the more ridiculous it looks. At least to those outside the company.
But Chad. Chad and his band of merry followers really believe this shit. They really think Etsy is going to save America. Hell. Save the world. And as Yahoo so cleverly stated, one (mass-produced) potholder at the time….
The most outrageous Etsy spin from the article is this comment on the recent “hit” to Etsy’s reputation:
…Etsy seems to have bounced back from any negativity…
Are they serious?
Those people in Brooklyn are delusional.
The most telling quote from the article (emphasis added):
…(Etsy) in September launched a new program to both expand Etsy’s reach and help a faltering city grappling with skyrocketing unemployment...
Yep. That is what Etsy is all about. Expanding its reach (this time, into the pockets of the unemployed in a faltering city) and helping (preying on) the little guy to do so. Shame. On. You, Etsy. Shame on you.
Just taking a minute to say a big thank you to Rusetsy readers from across the globe. It is satisfying to know word is spreading about Etsy shenanigans!
Welcome to your new global economy, Etsy, where the little (wo)man will no longer be stepped on in silence by Big Corp.
(source: Rusetsy statistics)
When a blogger, normally dedicated to favorably spotlighting Etsy and its’ sellers, begins a post with –
Etsy’s reputation as the darling of handmade is starting to crumble…
it is pretty much a given that…. well…. Etsy’s reputation as the darling of handmade is starting to crumble (to again quote Brittany.)
Insightful post, The Degradation of Handmade: Etsy’s Fight With Itself, from Brittany’s Best.
Since the introduction of Etsy’s new guidelines and the newly defined “handmade,” some of us in the creative community (me, me, me) have
wasted spent our time exposing Etsy deception. In the meantime, while I have been relentlessly spewing venom and floundering about with where to take my handmade business, others in the handmade community have taken a more positive, proactive (yes, level-headed) approach.
One such group is TAFA (Textile and Fiber Art) whose TAFA List includes over 500 handmade textile and fiber artists from across the globe. TAFA is led by Rachel Biel, the group’s founder. (If you want to be reminded of what handmade is all about, visit the TAFA Market. The work of these artists is amaaaa…Zing!) Over half of the TAFA members have an Etsy shop, many voicing concerns over Etsy’s new direction. While some of these members intend to remain on Etsy, others intend to create a standalone site, and still others are taking a “wait and see” approach.
Rachel, in a proactive move to give the group a cohesive marketing platform, has created a phenomenal online market for TAFA shops through the use of MerchPin. The beauty of MerchPin is it allows the user to create a self-hosted storefront, while the back end work is done through an online marketplace like Etsy* (or others), making it convenient to incorporate multi-store products into one catalog. Rachel has done an excellent job of explaining how this works.
Rachel’s extensive work on behalf of TAFA provides a beautiful example of how the melding of creative minds toward one endeavor can change the handmade market for the better. Many thanks to Rachel for being in the forefront of this movement. Hopefully other groups will follow her lead in creating viable sales and marketing options for the independent handmade business owner.
*This is absolutely NOT an endorsement for Etsy. In case you wondered.