Rusetsy wonders how many companies know that Etsy is profiting from use of their brand name??
Etsy search ad keywords include (as my grandmother would say) more brands than I can shake a stick at: Juicy Couture, Michael Kors, Disney, J Crew, etc, etc, etc. Now, I suppose those brands are necessary tags for vintage items, but what about all those brands that are not yet old enough to be vintage? Why are those tags even allowed to be used on Etsy? Unless I missed something – and Juicy Couture, Michael Kors, etc. are now selling on Etsy.
Besides possible trademark infringement, this is blatant misuse of tags and falsely advertising products as something they are not. And Etsy through its search ads, encourages the misuse of tags, and profits from the mistagging scam.
What do Etsy guidelines say on tagging?
Please ensure that your listings are tagged only with accurate and relevant words.
Yep. That’s it. Not even a do not; just please.
So. Please quit mistagging. Please quit reselling. Please quit calling mass-produced – handmade.
That should do it.