Happy New Year!

Rusetsy is signing off for 2013! Happy New Year!

A little bubbly for ya’:

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New Year. New Shops.

Oh how I do love a new Etsy shop… and all the handmade goodness it exudes…

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Now this one. This shop owner has some real pull. To have gotten licensing from all those brands, that is nothing to sneeze at. And from a soft drink company? THAT is a real feat, as soft drink companies don’t give out licensing to others verrrrry often.

Welcome to Etsy, new shop owner. Hope your New Year is prosperous.

Aaaaaaa…choo!

Please.

Rusetsy wonders how many companies know that Etsy is profiting from use of their brand name?? 

Etsy search ad keywords include (as my grandmother would say) more brands than I can shake a stick at: Juicy Couture, Michael Kors, Disney, J Crew, etc, etc, etc. Now, I suppose those brands are necessary tags for vintage items, but what about all those brands that are not yet old enough to be vintage? Why are those tags even allowed to be used on Etsy? Unless I missed something – and Juicy Couture, Michael Kors, etc. are now selling on Etsy.

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Besides possible trademark infringement, this is blatant misuse of tags and falsely advertising products as something they are not. And Etsy through its search ads, encourages the misuse of tags, and profits from the mistagging scam.

What do Etsy guidelines say on tagging?

Please ensure that your listings are tagged only with accurate and relevant words.

Yep. That’s it. Not even a do not; just please.

So. Please quit mistagging. Please quit reselling. Please quit calling mass-produced – handmade.

That should do it.

All by Design

Rusetsy knows where the “holiday dresses” link on the Etsy front page leads without ever going there…  but for fun, let’s just see which shops are prominently featured in Browse. Follow the “holiday dresses” link from the front page, choose “handmade,” and here are the shops featured front and center, page 1:

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Fitdesign opened shop on August 5, 2013; 184 sales. Items ship from China. This is a 3.5 star shop with telling reviews. No seller information other than “we.” No about page. “Cheap price.”

Elegantlovers opened shop on May 13, 2013; 39 sales. Shop located in Malaysia. 5-star shop. No seller information other than “we.” No about page.

BestdealFashion opened shop March 3, 2013; 280 sales. Shop located in North Carolina, USA. 4.5-star shop. Seller information: “…We are running a small fashion shop by my entire family, also hired Jessica Stallings, Patrick Blaney and Laura Ortiz to work together as a term for orders fulfill and manufacture.” No about page. Same dresses can
be found on Alibaba.com (with same photos).

CarlyCustomDress opened shop November 25, 2013; 77 sales. Items ship from China. No reviews. No seller information. No shop policies. No about page.

MissBrides opened shop January, 2013; Began listing in September, 2013. 2 sales. Shop located in Hong Kong. No seller information other than “we.” No about page. This shop has dresses listed with an”Eternal Brides” watermark on the photos; however the shop owner assures buyers the photos are her own. EternalBrides, based in China, also has an Etsy shop. MissBrides also has dresses listed with “loving dress.com” and “lovingdress.etsy.com” watermarks on the
photos. A search for lovingdress on Etsy leads you back to the MissBrides shop. (Are we confused yet?)

KissyBride opened shop May 27, 2013; 201 sales. Shop located in China. Seller information: “we” and “…Our models are designed by a professional group of designers who have a sharp nose for fashion in the apparel field. Many of their masterpieces have been popular with customers worldwide in the last few years.” No about page.

Donastyle opened shop August 4, 2013; 22 sales. Shop based in Romania. 5-star shop. Seller information provided. About page provided.

Lemonweddingdress opened shop March 15, 2013; 252 sales. Shop based in China. 4.5-star shop with many good reviews. Seller information: “we” and “our.” No about page.

All but one of these shops has no about page, and most offer no information on who “we” is, or what “we” does, or how “we” makes their products. Absolutely no transparency. Do you think these shops will suddenly come around and comply with the About Page requirement? Don’t bet on it.

From Etsy Admin (emphasis added):

In the near term, we will not be proactively seeking out or punishing sellers that have not filled out their About pages. Over time, we’ll be working with all shops to add information and continue to build more transparency on Etsy. You will be given plenty of time to make changes…

In case you haven’t figured out what is going on with the about page nonsense, here is the scoop. Etsy could care less whether everyone has an about page, and doesn’t expect everyone to have an about page. The about page was created as a way around creating separate categories for handmade and factory-made. And over time. well, that means in perpetuity…

What Etsy does expect is that you, honest seller, create an about page to lend legitimacy to the idea of transparency on the site. And this is how it will go….

Etsy will say see how transparent we are, we have required an about page of all our sellers…. and meanwhile, all the dishonest shops will still have no about page, to which Etsy will respond (if anyone dares to question) that Administration is working hard to bring all sellers into compliance, but oh dear, there are just so many sellers, and not enough Administrators, and then…. Administration will pull out the whip…. to the legitimate sellers who have no about page…  this will be followed by phoney-baloney statistics showing just how many sellers have been cited for being in non-compliance with the about page rule…. meanwhile, the dishonest sellers will continue to get a pass on transparency. Of course, Etsy will then have to ban any talk of the about page from the forums. Believe me. We have seen this all before.

And it is all by design people. All by design.

Huge Opportunity!!

This shop owner is so thrilled with sales of her handmade merchandise… and says “huge opportunity money-wise.”  She also says it is hard work….  “this is taking so much time and effort.” Yep. Must take lots of time and effort to get all the details perfect on those COUNTERFEITS!

Can’t wait to read your About Page, Monica!

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Juicy Questions

It has been interesting to watch some of the shops and items Rusetsy has called out being pulled from Etsy. Coincidence? Or does Rusetsy have a reader from Brooklyn?

There is one shop Rusetsy called out that, disappointed to say, is still up and running….because…

wouldn’t want to miss out on that little fee, now would we?

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I am almost certain Etsy is aware of the existence of this shop… because how else would a sold listing photo get deleted????

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Why would Etsy go so far as to delete a sold listing photo??

Maybe the missing sold listing was the same as the missing active listing…. a Juicy Couture sweatshirt?  If so, why would Etsy want to sweep it under the rug that it profited from the sale of a Juicy Couture sweatshirt?  Etsy doesn’t normally delete sold listings.

Is it because Authentic Brands Group, the owner (recent buyer) of Juicy Couture, tolerates no copyright infringers?

Or. Is Etsy trying to protect the Juicy Couture brand, and if so, why

This one has Rusetsy stumped.