Etsy Sellers should not overlook the importance of the new front page. This is the page new buyers to Etsy first encounter. Now that the old front page is less significant to the new buyer, it will eventually become less significant to the Etsy seller, and having an item featured on the “front page” will take on a new meaning. As there is no way, prior to signing up, for new buyers to access the old front page or categories, all roads now lead to Browse, and Browse will continue to take center stage. Unfortunately for sellers, there is no guarantee items will ever be included in this quasi-curated feature.
Member favorites also play an important role on the new front page and, in my opinion, these are destined to replace treasuries. I would watch for “favorites teams” to start replacing many of the “treasury teams,” and this will eventually lead to those teams once again “owning” prime Etsy real estate.
The changeover to the Browse experience, the new front page, new feedback system, and new guidelines have forever changed the Etsy game. Are you still playing?